The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here. In support of the webcast, CMA is conducting a national survey…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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The Construction Marketing Association conducted a national survey on the use of construction lead services by construction firms of all types, manufacturers, and related. To get a greater insight on the usage of Construction lead services we asked the following questions: Do you utilize construction lead services? If no, what is the main reason you do not use construction lead…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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The Construction Marketing Association announces a national webcast and survey regarding construction lead service best practices and effectiveness. The panel discussion and survey results will be presented at the November 15, 2018 webcast (1 pm CST). Panelist and industry veteran Chris Noble of Dodge Data & Analytics, and CMA Chairman Neil Brown will shed insights into construction lead services. The…
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The Construction Marketing Association (CMA) undertook a national survey on construction service company RFQ/RFP practices. The objective of this specialized study was to identify best practices and benchmarks for use by construction firms of all types and sizes, as this type of study is rarely available in the public domain. The following questions were asked: Is your RFQ/RFP process effective?…
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The Construction Marketing Association (CMA) announces a webcast and survey regarding social media marketing usage and best practices in the construction industry. The Social Media Summit – Construction – Webcast is scheduled for Thursday, September 13, 2018 (1 pm CST), and is free to both CMA members and non-members. Webcast panelists include Kate Fisher, social media and content director for…
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“Marketing is changing rapidly, and the AEC and building products categories are no exception,” states CMA Chairman Neil M. Brown. With such immense and rapid change on the horizon, it’s important to identify tactics, strategies, and best practices in the construction marketing environment so that you can close more leads and make more money in the coming year. In order…
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The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world. Each year the Construction Marketing Association presents its predictions and strategies for the upcoming year and would like to invite…
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