A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The complimentary Social Media Summit – Construction – Webcast is scheduled for Thursday, October 10, 2019 (1 pm CST). Webcast panelist include Kevin Enke, Digital Technology Manager, KLEIN TOOLS, will share social media examples, and commentary….
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A few years back we took a look at the two largest construction lead services serving the commercial construction market: Dodge Data & Analytics and ConstructConnect. Since then, the companies have undergone ownership changes, wrapped their lead generation services in a wide variety of additional services, and purchased other vendors to round out their platforms. Stating it most simply, the biggest change…
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Software technology is evolving rapidly and construction firms are embracing Cloud Adoption, Accounting/Finance, CRM and mobile technologies. A recent study by the Business Software Education Center identified planned investment and implementation of key technologies among construction and other executives in North America. The C-Suite Software Sentiment Study was recently conducted (May 2019) and surveyed over 500 executives in construction and other…
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Plumbing contractors are the professionals that are trained to assemble, install and repair water pipes. They are also called upon when the toilet or the entire sewerage system is not functioning as usual. While hiring a plumbing contractor can help in salvaging your home from a water crisis, it can also worsen a situation. As a matter of fact, hiring…
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Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner Magazine, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change…
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A plumbing emergency is an inevitable crisis for every homeowner. You might leave the house clean and dry only to come back to a flooded house or wake up to a clogged sink just before you do your dishes. Either situation can be challenging to overcome alone. Typical emergencies include water and gas leaks, clogged drains, toilets or damaged fixtures….
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If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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You probably never put much thought into it, but a water heater is one of the most important pieces of equipment in your home. You use it to heat the shower, cooking water, hand washing and a lot more. These are things that are easy to ignore, until you can’t have them. To avoid a situation where you wake up…
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Event marketing is a proven strategy for success. In fact, according to statistics, 73% of B2B marketers say live events are better than other tactics for customer engagement. The most common types of events that these organizations host are multi-day conferences, industry trade shows/conventions, single-day seminars, workshops, etc. More to the point, according to HubSpot, some 67% of B2B marketers…
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Every construction project results in waste that has to be eliminated to create space for free movement of people and things. The trash is usually created when certain structures are demolished. If such waste is left on the site, it can make your project to lose its appeal and attract pests such as rats and crickets. In fact, heaps of…
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