The Construction Marketing Association (CMA) announces the Construction STAR Ratings, a new program that rates products and services within the construction industry using a proprietary algorithm that includes voice of the customer (VoC) research, and other factors. CMA rates new categories each month, and communicates ratings via national publicity, the CMA blog, CMA social networks, and the CMA subscriber list…
Read more
Sometimes the summer season is a time of reflection, and self-improvement. So how can you improve your marketing skills in the construction industry? We have 3 tips for improving your marketing skills: become a Construction Marketing Association (CMA) member; buy the book, Tools of the Trade–Modern Marketing for Construction Brands; and get professional marketing certification! Lets take a look at…
Read more
The Construction Marketing Association (CMA) undertook a national survey on construction service company RFQ/RFP practices. The objective of this specialized study was to identify best practices and benchmarks for use by construction firms of all types and sizes, as this type of study is rarely available in the public domain. The following questions were asked: Is your RFQ/RFP process effective?…
Read more
Have you ever watched a building come down? I’ve seen everything from a neighborhood of large block tenement buildings blown up, to a small cottage being crunched by a bulldozer in an hour. It’s kind of exciting in many ways, and rather distressing in others. What’s exciting is the power of our machinery to move that much material in such…
Read more
The Construction Marketing Association (CMA) announces a webcast and survey regarding social media marketing usage and best practices in the construction industry. The Social Media Summit – Construction – Webcast is scheduled for Thursday, September 13, 2018 (1 pm CST), and is free to both CMA members and non-members. Webcast panelists include Kate Fisher, social media and content director for…
Read more
When it comes to marketing new home communities, the tried and true model home is the traditional venue. However, the Las Vegas new housing market is aggressive right now, so new construction homes are being purchased practically before the lots are released. Such is the case for American West Homes’ newest community, Rainbow Crossing Luxury at Coronado Ranch in southwest…
Read more
Reinforcing mesh in concrete is used to improve the tensile strength of the concrete by helping it hold together hence limiting cracking. However, not all concrete requires reinforcement. Concrete that carries heavy loads such as foundation walls, footings and columns almost always need reinforcing mesh. However, small concrete projects such as driveways, pathways or even playhouse floors do not need…
Read more
The Construction Media Alliance – a network of construction industry journalists, public relations professionals, marketers, publishers and social media contributors – announced the winners of its second annual editorial and marketing awards via a Facebook Live webcast on June 5th, 2018. The winners were chosen by a panel of industry peers based on criteria set forth by the group’s volunteer-led…
Read more
When it comes to the time to stock your home with equipment and power tools, the angle grinder is definitely one of the top tools that cannot be forgotten. The angle grinder will be used for all your cutting and polishing needs. There are many types of angle grinders available on the market and this means that you have to…
Read more
The AEC Next Technology Expo + Conference is a must-attend event for all construction professionals in 2018. The special event offers the most vendors, the most attendees, and the greatest number of offerings fit for your entire team. The conference will take place twice this year. The first will be June 5-7 in Anaheim, CA. The other will take place…
Read more