Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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The construction business is a unique niche that can be very profitable if done right. If you have some construction experience or know someone who does, it would be a brilliant idea to start your very own construction company. But before plunging into the nitty-gritty details of starting the company, you need to do some research about the mandatory safety…
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It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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Heavy equipment is expensive to buy and maintain and this means that a few people or a few companies can afford to purchase and maintain this kind of equipment. Even when you have the ability to purchase these items, sometimes it is good to evaluate the pros and cons of owning this kind of property. Other than the upfront cost…
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The 2017 Construction Marketing STAR Awards are well underway and we have received some great submissions so far! Have you entered yet? Our final entry deadline is October 20, 2017. The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines: Website Design Print Advertising Brand Identity Digital Marketing: SEO, Email,…
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The construction industry can be extremely lucrative, but accordingly it’s also extremely competitive. Everything from a good communication to embracing tech can put you ahead of your closest competitors. Here are 5 tips for running your best construction business. Good Business Starts with a Good Team Constantly replacing project managers or other important staff? The issue may be in your…
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To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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Author’s Note: The Original Version of this blog, titled Three Financial Time Drains for Trade Contractors, comes from our friends at rinehimerbaker, llc, a provider of outsourced accounting services and accounting software consulting for trade contractors and construction firms in Florida and throughout the Southeastern United States. Trade contractors operate in a competitive, often low-margin environment in which it’s service-first….
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On-site safety is often the number one priority of construction companies, unfortunately, one of the biggest dangers is not what happens on the job, but off it. Mental health issues are abundant in every industry, but for the construction industry, they are immense. Construction is the number one industry for number of suicides and the number two industry in suicide…
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Blocking machines’ history The modern concrete block manufacturing industry is not the result of a gradual evolution but was abruptly driven by the invention of a machine with adjustable removable moulds capable of producing solid blocks. Solid concrete blocks were first employed in 1832 by the builder William Ranger in England, who patented his version of “Ranger’s Artificial Stone”. Several…
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