The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
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You can take your pick of any of these top five materials to clothe your home in. It’s not just a matter of aesthetics, you need to think about cost, performance, the impact on the environment and how much maintenance each option needs. The cladding of a building is just as important as the space and fittings inside it. In…
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The Construction Marketing Association is proud to highlight the Best-in-Show of the 2013 Construction Marketing STAR Awards. The third annual CMA STAR Awards were extremely competitive and demonstrated continued excellence in creative execution and deeper measurability of marketing results. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories. Best-in-Show honors goes to the the winner…
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In September 2013, the Construction Marketing Association conducted the second annual survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that apply 4….
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Winners of the 2013 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced! The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed…
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With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
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To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
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We are so pleased to announce that participation in the CMA STAR Awards has doubled for the second year in a row! As a result, we have extended the award entry deadline to this Friday, October 4th to accommodate increased interest in our awards program. So, for those of you who still have outstanding examples of construction marketing that you…
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Getting a Like on Facebook certainly isn’t the be-all, end-all of your branding efforts, but that isn’t to say that they’re not unimportant aspects of your overall construction marketing campaign. Let’s face the facts here. Likes are a driving factor of social media. If you’re not willing to campaign for more Likes, then the end result may inevitably be fewer…
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