Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending on the category, may be less than differentiated. Also, managers may tend toward naming fads, even if out-dated and ineffective. Finally, mapping competitors’ names by name type is a very…
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Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST. This great opportunity is free to both CMA members and…
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Corporate results are beginning to show the signs of the well-awaited U.S housing recovery. Evidence of this turnaround is seen in the surprisingly strong fourth quarter sales of companies specializing in power tools, carpet fibers, air conditioners, and cement mixers to name a few. These results offer the hope that the bottom of this slide may have been reached and…
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The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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To further understand the use of inbound marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ Inbound Marketing? 2. If yes, what types of inbound marketing activities do you employ? 3. What types of content do you develop? 4. What is your most effective…
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The Certified Construction Marketing Professional (CCMP) program is a professional certificate and credential designation specifically designed for marketing managers and executives in construction-related industries. The Construction Marketing Institute (CMI), the continuing education and professional training affiliate of the Construction Marketing Association, currently is offering CCMP designation for marketing managers and executives of brands that target the construction industry, or for…
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In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
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Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer…
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In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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