The Construction Marketing Association is GROWING! Since 2009, we’ve added hundreds of knowledgeable construction marketers to our association and we are looking for even more great minds. Over the last few years our association has generated tons of discussion on the construction marketing industry, increased connections among industry professionals and presented awards to the best-of-the-best in construction marketing. The need…
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Practical Marketing Considerations for Construction Brands Free Webcast – Tuesday, May 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May…
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Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Current predictions indicate that one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Great websites are no longer sufficient for the task of business communications and interactions. Every company must establish a current…
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You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, so no one else grabs…
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Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing—it certainly does not have much in common with distributor channel marketing or home improvement retail marketing. How? First, A/E/C marketers target owners or managers of public or private construction projects. The focus of marketing is lead generation and winning projects. Relationships and reputation are critical in A/E/C marketing as…
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Webcast – Thursday, March 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1 pm CST.
The Construction Marketing Association (CMA) announces the availability of a new and exciting marketing certification program: the Certified Construction Marketing Professional (CCMP) Program. The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination. This book, Tools…
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Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like…
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