This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like…
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This is the first blog in a two part series on Blogging for Construction Marketing. Part 1 covers the benefits of blogging, blog platforms, and features. Part 2, considers the ongoing management and implementation of the blog, which focuses primarily on content. For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging…
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The Construction Marketing Association (CMA), a professional organization launched in 2010, and has appointed six directors and seeks more. Founder and chairman Neil M. Brown has announced that Rick Kean, Jim Scarlata, Kevin Enke, Tim O’Brien, Deborah Hodges and Paul Deffenbaugh have agreed to serve on the board. Mr. Kean is Managing Director of the Business Marketing Institute, and former…
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As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012). This year’s winner include USG for the Midwest…
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The Construction Marketing Association is proud to highlight the best in show of the 2011 Construction Marketing STAR Awards. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories. Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards, which for 2011 was McGraw-Hill Construction with 13 total awards. McGraw-Hill Construction took…
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Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
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The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards, announces 2011 award winners. The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each…
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A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in the construction industry. Getting top…
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One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there are hundreds of agencies out…
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Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a guide will be provided with…
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