Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, so no one else grabs…
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Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing—it certainly does not have much in common with distributor channel marketing or home improvement retail marketing. How? First, A/E/C marketers target owners or managers of public or private construction projects. The focus of marketing is lead generation and winning projects. Relationships and reputation are critical in A/E/C marketing as…
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Webcast – Thursday, March 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1 pm CST.
The Construction Marketing Association (CMA) announces the availability of a new and exciting marketing certification program: the Certified Construction Marketing Professional (CCMP) Program. The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination. This book, Tools…
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Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like…
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This is the first blog in a two part series on Blogging for Construction Marketing. Part 1 covers the benefits of blogging, blog platforms, and features. Part 2, considers the ongoing management and implementation of the blog, which focuses primarily on content. For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging…
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The Construction Marketing Association (CMA), a professional organization launched in 2010, and has appointed six directors and seeks more. Founder and chairman Neil M. Brown has announced that Rick Kean, Jim Scarlata, Kevin Enke, Tim O’Brien, Deborah Hodges and Paul Deffenbaugh have agreed to serve on the board. Mr. Kean is Managing Director of the Business Marketing Institute, and former…
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As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012). This year’s winner include USG for the Midwest…
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The Construction Marketing Association is proud to highlight the best in show of the 2011 Construction Marketing STAR Awards. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories. Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards, which for 2011 was McGraw-Hill Construction with 13 total awards. McGraw-Hill Construction took…
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