Construction Marketing

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Survey Results

Social Media in Construction – 2017 Survey Results

To better understand social media usage and trends in the A/E/C industry, the Construction Marketing Association conducted a national survey of architectural/engineering/construction (AEC) professionals. The following questions were asked: Do you employe social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social networks/outlets do you employ? Have you utilized paid advertising on…
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Construction Marketing and Sales Teamwork Webcast

Maximizing Marketing and Sales Teamwork Webcast

The Construction Marketing Association (CMA) announces a national webcast—Marketing and Sales Teamwork Maximized—with a focus on the construction-related industries. The webcast will be Thursday May 18, 2017 at 1 pm CST. Panelist Sandor Kiss, VP Growth, Renoworks Visualization Software will share examples of sales and marketing teamwork for a recent program. CMA Chairman Neil Brown will moderate and discuss key…
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Construction Marketing Association Membership

Become a Member of the Construction Marketing Association

If you’re interested in construction marketing, you’ll find no resource like the Construction Marketing Association. Our specialization in marketing for the A/E/C industry is seldom found elsewhere. Our informative blogs about all kinds of issues in the construction industry and relevant marketing advice are all free, but there are some important resources you can’t unlock unless you’re a member. These…
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5 Marketing Principles for your Construction Firm

Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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How to Promote Your Construction Business in Overseas Markets

In the early phase of any business, the focus is on laying a mark on the local front. However, for construction businesses, it is only a matter of time before it becomes clear that there will be need to explore overseas markets to drive growth.  This piece takes a look at ways to promote your construction business in overseas markets.

2016 Construction Marketing Resolutions

It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:

Ways to Make your Construction Project More Memorable

Everyone involved in a construction project, from the designers to the architects, builders, surveyors and more will want nothing but success for their efforts. Not only can a memorable project bring you awards and prestige, there’s also the fact that your company and clients could get more business as a trusted and established construction firm. This is more easily said…
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Join CMA at the Largest Commercial Construction Event of 2016!

February in Vegas. An astounding list of speakers, presenters, and sponsors, as well as tens of thousands of attendees ready to kick off the construction year at the largest commercial construction event of the year: World of Concrete 2016. Construction Marketing Association, committed to the bettering of your construction business, is excited to partake in this exciting event, announcing a…
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