How to Reduce Marketing Expenses and Still Increase Results
Some of the biggest costs that face construction marketers today—advertising, print literature, reliance on a sales team—can be easily reduced.
Construction Marketing
Be the Pro: Construction Forum and Community
When looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world. One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum. …
Read more
Construction RFQ/RFP Best Practices – Survey Results
To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective? 2. What is your primary source of RFQ/RFPs? 3. What…
Read more
2014 Construction Marketing Outlook- Survey Results
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
Read more
Construction Marketing Outlook Survey
The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
Read more
Construction Marketing Outlook 2014 – Webcast
The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
Read more
2013 CMA STAR Awards – Winners Announced
Winners of the 2013 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced! The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed…
Read more
Social Media Summit 2013 – Webcast Summary
With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
Read more
Social Media For Construction – 2013 Survey Results
To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
Read more
Social Media Summit for Construction Brands – Webcast
The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
Read more