Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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As we continue to highlight winners of the 2012 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2012 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region. This year’s winners are: McGraw-Hill Construction for the Eastern region (McGraw-Hill also won 2012 Best-In-Show), Hilti for the Western region, and Bosch…
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The Construction Marketing Association is proud to highlight the Best-in-Show of the 2012 Construction Marketing STAR Awards. The second annual CMA STAR Awards were extremely competitive, entries more than doubled in volume and the quality of entries was inspiring. An esteemed panel of judges evaluated all entries across 16 categories and 81 sub-categories. Best-in-Show honors goes to the the winner…
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Winners of the 2012 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced. The Construction Marketing STAR awards recognize excellence in 16 marketing categories and 81 sub-categories in the construction industry. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category….
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Calling all Construction Marketing Professionals! The Construction Marketing Association is conducting a national survey on the marketing outlook for construction professionals in 2013. The survey covers everything related to marketing planning for the upcoming year, including whether or not you intend to increase/decrease marketing budgets, what your most important priority is for 2013, what types of plans you develop as…
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With only 3 months left in 2012, construction marketers are analyzing this year’s marketing and reflecting on what worked and what didn’t. Coming up with new, exciting strategies can be a daunting task, especially when finalizing marketing budgets and preparing for the next year. So, to address this yearly task, the CMA is conducting a marketing national survey and launching…
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With the rapid growth of social media, no surprise that the Social Media Summit for Construction had record breaking attendance for a Construction Marketing Association (CMA) webcast. Panelists included Brian Stokoe, social media strategist for Caterpillar Inc, and Heather Dolan, Asphalt Commercialization Manager for Meadwestvaco Specialty Chemicals (MWV). CMA Chairman, Neil Brown moderated the panel. The Social Media Summit was packed with useful…
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To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What…
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