Who says B2B companies can’t use Pinterest? Why on earth would an architecture, engineering or construction firm consider it? Believe it or not, more B2B companies are finding pinterest to be very effective in their digital marketing strategies. Here we’ll cover tips for using Pinterest to your benefit and give you examples of other A/E/C and B2B companies using it…
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According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. The report, Social Media: What Most Companies Don’t Know, also revealed that another 21 percent of companies are planning to use social media in the near future. A lot of engineering, architectural, and construction…
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Do you have what it takes to be the Construction Marketer of the Year? With the CMA STAR Awards right around the corner, we wanted to highlight past winners of the Construction Marketer of the Year Award and explain what it takes to be a Construction Marketer of the Year! About the Construction Marketer of the Year Award The award…
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Marketing to home improvement retailers includes considering retail merchandising and packaging. This is part two of a three-part blog series on marketing to home improvement retailers. Part one gave a retail snapshot and provided the results of a 2011 survey on retail marketing practices conducted by the Construction Marketing Association. This part covers home improvement retail merchandising and packaging and…
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Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is part one of a three-part blog series on marketing to home improvement retailers. Part one will provide a retail snapshot, including the results of a 2011 survey on retail marketing practices conducted by…
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Direct mail continues to lose allocations of marketing budgets to digital media. So is this medium still viable? Yes! Despite such references as “junk mail” and “snail mail“, direct mail is alive and kicking!
You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like…
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The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, and how to profile customer…
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