In the past, the marketing and accounting functions within a company were not frequent collaborators save the annual budgeting or forecasting process. Today, thanks to technology, software and systems, marketing and accounting teamwork is not only possible, but effective. Similar to other functional areas, digital transformation is deployed by marketing and accounting, supporting teamwork between functions that were perhaps working…
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For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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The Construction Marketing Association (CMA) announces a national webcast focused on marketing plans and priorities for 2019 in the architectural, engineering, and construction (A/E/C) industry. The free webcast for members and non-member is scheduled for Thursday, January 17, 2019 at 1 pm CST. The webcast will detail results of a national survey that identifies marketing strategies and tactical plans, including…
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It’s all marketing. Well, it isn’t, exactly. But the reason we hear that cliché so frequently is that it carries with it a ring of truth that resonates within all of us. The Carpenter Contractor Trust (www.CCTNetwork.org), or simply “The CCT,” is a labor management trust formed in 2001. Its inception was the result of collective, creative minds who recognized…
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We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities…
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It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:
To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. In 2015, will you increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2015? 3. What Internet marketing tactics will you increase…
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