Construction marketing is a specialized field of marketing that focuses on promoting services and products related to the construction industry. It is vital as it helps construction businesses establish their brand, reach potential clients, and ultimately grow their business. It’s not just about making sales, but about fostering relationships and building a reputation that can lead to long-term success in…
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The construction industry is undergoing a remarkable transformation as it embraces the digital age. Due to the quick adoption of new tools and technologies, keeping competitive and being successful in the current environment of the construction industry are now closely related to implementing technological innovations. In fact, it is now a requirement for construction enterprises if they want to survive…
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Marketing your business can put you in high demand in your community. Higher material prices make customers choosier about which projects they want to start. As a result, some reduce the scope of existing projects, which can leave construction companies with fewer jobs. Competition is already fierce, but by marketing your business online with the emphasis on the right things,…
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2020: new year, new decade. January is the time that most people make resolutions to better themselves. What about you marketing resolutions for 2020? How could you improve your construction marketing in 2020 and beyond? Marketing is now mission critical to achieve growth and success in the construction industry. Continue reading to discover the top 3 construction marketing resolutions for…
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The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions: Will you increase or decrease marketing in 2020? What traditional marketing tactics will increase/decrease in 2020? What digital marketing tactics will increase/decrease…
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Marketing is changing, and the skills required to manage this marketing revolution are different. Are traditional marketing skills obsolete? Do educational curriculums support new marketing? Can senior marketing executives manage young managers without understanding new media and marketing? There are marketing skills and experience that transcend traditional and new media. In specialized construction segments, market and product knowledge will always…
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Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques. This comprehensive guide details four aspects of construction equipment purchasing, and three construction equipment marketing considerations, followed by a Construction Equipment Marketing…
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Content marketing is arguably the hottest topic in marketing. But what about the nuances of content marketing and the construction industry? Thats where the Construction Marketing Association (CMA) comes in. Please register for our Content Marketing Best Practices Webcast on Thursday November 7, 2019 at 1 PM CST. Register here. In support of the webcast, CMA is conducting a national survey…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural, engineering, and construction (AEC) professionals. To better understand social media usage and trends in the Architectural, Engineering and Construction (A/E/C) industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social…
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Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner Magazine, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change…
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