In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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Construction Marketing Advisors, agency partner to the Construction Marketing Association (CMA), will provide marketing, Internet, publicity, and social media services on a pro bono basis for the Habitat for Humanity ReStore of DuPage County. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. Habitat for Humanity ReStore sells donated, new, and used building materials and…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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As we continue to highlight winners of the 2012 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2012 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region. This year’s winners are: McGraw-Hill Construction for the Eastern region (McGraw-Hill also won 2012 Best-In-Show), Hilti for the Western region, and Bosch…
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The Construction Marketing Association is proud to highlight the Best-in-Show of the 2012 Construction Marketing STAR Awards. The second annual CMA STAR Awards were extremely competitive, entries more than doubled in volume and the quality of entries was inspiring. An esteemed panel of judges evaluated all entries across 16 categories and 81 sub-categories. Best-in-Show honors goes to the the winner…
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Winners of the 2012 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced. The Construction Marketing STAR awards recognize excellence in 16 marketing categories and 81 sub-categories in the construction industry. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category….
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