Prices of newly listed homes across the US have increased 13.5% since March 2021, with the median price reaching $405,000 marking an 8% increase during the same period, according to Fit Small Business. Though house prices have been steadily rising, the demand for residential and commercial property from both local and international investors continues to surge as well. So, if you’ve…
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With COVID-19, many companies must think outside the box to keep their engagement high. There is no better time than today to start planning your next webinar. Here are 10 successful webinar tips Know you attendees Consider these three questions: Who will be attending? What challenges are they facing? What are their goals? Knowing these three questions will allow you…
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A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency. No question, choosing an agency partner is a critical decision. This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on eleven (11) types of…
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Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner Magazine, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION? Without question, digital transformation is a mega business trend. The hallmark of the digital transformation movement is the adoption or use of technology to change…
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Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting. Social media can provide construction businesses with an authentic and meaningful way to reach job seekers. Today, it’s simply not enough to post…
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Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
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Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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When it comes to marketing new home communities, the tried and true model home is the traditional venue. However, the Las Vegas new housing market is aggressive right now, so new construction homes are being purchased practically before the lots are released. Such is the case for American West Homes’ newest community, Rainbow Crossing Luxury at Coronado Ranch in southwest…
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Choosing a construction firm, be it a large corporation or a private residence owner, is a very important decision. It needs time, research and careful consideration from the client’s part. Therefore, construction firms need to make all relevant information available to potential customers. They need to anticipate customer questions and needs. A well-planned marketing strategy will not only help your…
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