Winners of the 2018 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by program sponsor, the Construction Marketing Association (CMA). The STAR awards recognize excellence in 16 marketing categories and 80 sub-categories. SUPERSTAR and STAR (first place/second place respectively) are awarded for each category or sub-category. CONSTRUCTION MARKETER OF THE YEAR recognizes top winning brands or…
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The Construction Marketing Association (CMA) announces a national webcast focused on marketing plans and priorities for 2019 in the architectural, engineering, and construction (A/E/C) industry. The free webcast for members and non-member is scheduled for Thursday, January 17, 2019 at 1 pm CST. The webcast will detail results of a national survey that identifies marketing strategies and tactical plans, including…
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The Construction Marketing Association is extending the original STAR Awards Final Entry Deadline an extra three weeks! The Extended Entry Deadline is November 16, 2018. Showcase your construction marketing talent before it’s too late. A little more information about the STAR Awards: Each year, CMA recognizes effective marketing in the construction industry in 16 categories, including: advertising, content, trade shows, video,…
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The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals. To better understand social media usage and trends in the AEC industry we asked the following questions: Do you employ social media in your marketing program? If yes, do you manage social media marketing internally or outsource? What social…
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The 2018 Construction Marketing Association STAR Awards are well underway. We have already received some outstanding submissions and are looking forward for more to come. Have you entered in for your chance to win? Our final entry deadline is October 26, 2018. The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad…
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The Construction Marketing Association announces a CALL FOR ENTRIES for the annual Construction Marketing STAR™ awards. The program recognizes marketing effectiveness in the construction industry in North America and worldwide. Winning entries are posted in STAR Awards Winners Gallery. Early entry deadline is September 28, 2018. Final entry deadline is October 26. The 2018 Construction Marketing STAR™ Awards recognize the…
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We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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Social media is one of the most effective and affordable ways a brand can reach their audience. From very targeted ads that build customer relationships to getting leads that convert into sales, social media has become one of the tools for most businesses, big and small. With the majority of online traffic taking place on social and the laser-focused, targeted messaging social media offers,…
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It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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The construction industry can be extremely lucrative, but accordingly it’s also extremely competitive. Everything from a good communication to embracing tech can put you ahead of your closest competitors. Here are 5 tips for running your best construction business. Good Business Starts with a Good Team Constantly replacing project managers or other important staff? The issue may be in your…
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